Launched in May by Mayor of London Sadiq Khan, the campaign has aimed to attract visitors back to London to support the city’s economic recovery following the COVID-19 pandemic.
The mayor was joined on Tottenham Court Road by award-winning artist Yinka Illori to unveil new colourful pedestrian crossing designs to kick off the new Let’s Do London campaign season of events and attractions.

There are a total of 18 pedestrian crossings that have been transformed by Yinka Illori as part of London Design Festival, one of the first events to feature in the Let’s Do London campaign autumn programme.
The campaign will look to entice visitors to London with events such as London Fashion Week, London Film Festival and photography exhibition Rankin Live.

As part of the campaign Camden Black Creatives organised free pavement art workshop in Whitfield Gardens. The project ran for three days during the October half term and aimed at young children.